Consumer Marketing Manager

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Hours per week
40 hours
Contract type
Salary indication
Vacancy number

About the job

About the job

De functie van Consumer Marketing Manager is een internationale functie. Vandaar dat de volgende beschrijving van werkzaamheden in het Engels is geschreven.

The Consumer Marketing Manager Ostomy Care (OC) has an entrepreneurial role in understanding the needs of our consumer customers and translating it into an executional plan. We are looking for an energetic person that is genuinely interested in our customers and is able to drive our commercial agenda, The role is analytical in the sense of understanding consumer needs, performance management and translating this into action.

Based on solid analysis we expect the Consumer Marketing Manager to come with creative concepts to activate people with an ostomy to engage with Coloplast and provide our products and services solutions along the way. To be successful in the role, relationship management with ambassadors, patient associations and advisory board is a key component of the job.

You will be part of the Ostomy Care marketing team, but also have active cooperation with the Consumer Marketing Manager for Continence Care, the Online Marketeer and Commerical Excellence Manager. You will also be an active member of the Expert Panel in HQ.

  • Develops, plans, implements and evaluates all consumer marketing activities within the field of ostomy;
  • Drives the CRM strategy of customers within the database, moving them from prospects to users of Coloplast products;
  • Grows the consumer database by developing new initiatives to reach and attract consumers with creative concepts
  • Takes a leading role in the continuous development of Direct to Consumer programs;
  • Manages local content strategy across platforms.
  • Collaborates with Global Marketing team and the local Market Manager Ostomy Care on consumer marketing and campaign strategies;
  • Manages consumer marketing budget for Ostomy Care, collaborates with and manages external agencies in developing and executing campaigns.
  • Developing the consumer agenda for ostomy care by understanding and researching needs of consumers which leads to recommendations to improve performance (e.g. business opportunities, service and product improvements etc)
  • Active relationship building with key influencers (e.g. ambassadors, patient associations, advisory boards etc)
  • Drives lead generation through effective, omni-channel marketing campaigns
  • Monitors execution and target achievement on campaigns with consumer sales department and reports campaign results to all relevant stakeholders.
  • Analysing;
  • Formulating strategies and concepts;
  • Planning and organizing;
  • Persuading and influencing;
  • Relating and networking;
  • Writing and reporting;
  • Presenting and communicating information.

What we offer

  • Het gaat hierbij om een tijdelijk dienstverband maar een mooie uitdaging om jouw kennis en ervaring te delen en de afdeling te ondersteunen in nieuwe campagnes en innovaties.
  • Salaris indicatie tussen de de € 3500 / € 4500 euro op basis van 40 uur.
  • Start is bij voorkeur half maart en minimaal 32 uur beschikbaar. De voorkeur ligt bij een fulltime werkweek.

Job requirements

Functie eisen

  • Bachelor of Master degree;
  • Minimaal 4 jaar ervaring in Consumer Marketing, bij voorkeur in een 'consumer sales' organisatie.
  • Relevante ervaring met online marketing: SEO, SEA, Social Media, e-mail;
  • Bekend met marketing platformen zoals: Eloqua.
  • Kennis van MS Office (Word, Excel and PowerPoint) and CRM databases;
  • Goede kennis van de Engelse taal, zowel in woord als in schrift.

Je bent een pro-actief iemand die van aanpakken weet en stevig in zijn schoenen staat.

About the company

Internationale organisatie die producten ontwikkelt en services levert die het leven makkelijker maken voor mensen met een blaas- of darmprobleem. Het kantoorpand is gevestigd in Amersfoort en goed te bereiken vanuit Utrecht.

Job information

Unique Uitzendbureau Amersfoort

Stationsstraat 79 h
3811 MH Amersfoort

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