The Grill Academy & experience coordinator is responsible for leading all experiential and culinary related activity in the Netherlands.
The key responsibilities for this role are as follows:
1. Expand partners, chefs & courses
Identify, assess, secure and set-up new cookery school partners to run GAO courses
Recruit additional chefs as necessary for the WBC Program
Work as part of the Western Europe Grill Academy (GA) team to develop both the GAO & WBC programmes, ensuring they are differentiated
Collaborate with the other GA team members to create the barbecue courses, materials and assets which work for the Netherlands market
Sell-in new courses to cookery school partners and retailers
Adapt all required materials for new courses and distribute to cookery schools & retailers
Set pricing structure for all courses
Identify potential new GA locations and assess partner suitability
Improve the existing B2B concept and manage B2B requests from customers
2. Increase quantity and quality
Achieve/exceed the annual targets for participants for both the Grill Academy Original & the Weber BBQ Course programs
Ensure GA is integrated into local marketing communication & activities through working closely with the Netherlands Marketing Coordinator
Develop a local marketing plan for the GA to drive course bookings
Negotiate with GA partners to secure the required number of courses to achieve annual targets
Review & manage the customer experience when booking GA courses on weber.com and work with Western Europe Digital Manager to improve
Evaluate and improve quality of the course execution by GA partners
Organise the annual training of all chefs
Manage the local GA P&L including advertising and marketing spend
Monitor and measure bookings performance, identifying opportunities and risks
Work with sales team to sell in WBC to retailers and secure bookings
Coordinate WBC bookings with chefs and dealers
Regularly assess the quality of the courses being delivered and ensure they are delivered to a consistently high standard.
Monitor sell out post courses and collect feedback from dealers, chefs and consumers.
3. Demonstrate the Brand
Work as part of the GA team to develop the annual demonstration programme across Western Europe, defining execution and ensuring demos are integrated into wider campaigns
Collaborate with sales team to coordinate execution of Weber demonstrations at dealer stores.
Liaise with demo chefs, ensuring they are clearly briefed on the demo programme and any relevant promotions
Monitor on sales purchases on the location and collect feedback of the experiences from dealers, chefs and consumers.
Support with the organization of consumer facing events
Wat we bieden
Wat we bieden
Een uitdagende functie waar geen dag hetzelfde is;
Je komt te werken in een leuk team. De sfeer op de afdeling is als zeer prettig te omschrijven;
Een tijdelijk dienstverband functie voor de duur van +/- 6 maanden;
Het betreft een fulltime functie voor 38 uur in de week;
Een passend salaris tussen de €2.000,- en €2.200 bruto per maand.
Minimum of a bachelor degree
1-2 years working in marketing
Passion for food and a good knowledge of steering projects and events.
Created marketing materials & assets including social media content.
Strong project management skills
Can work well under pressure and is able to multitask
Good level of English language skills
Excellent Dutch written and verbal language skills
Ability to think from a consumer perspective
Strong communicator, able to network between departments.
Have an international mind-set, willing to embrace different cultures
Ability to work both independently as well as in a team
Able to bring others round to your way of thinking
A passion for food and ideally BBQ!
Over het bedrijf
Over het bedrijf
Over 65 years ago, George Stephen cut a metal buoy in half, and then added a grate & three legs, thus creating the iconic kettle barbecue. Ever since then we’ve been making grills of the highest quality.
However, we don’t just manufacture barbecues. We like to say, “we’re not metal benders, we’re in the entertainment business.” And that’s because we’re driven by the same passion that inspired George back in 1952, to improve the whole barbecue experience.
Our comprehensive range of high-quality grills & innovative accessories make lighting, cleaning & cooking on your barbecue effortless. We’re also committed to ensuring that Weber owners get the most out of their barbecues. We teach how to barbecue the Weber Way through our range of cookbooks, recipes, apps and even hands-on barbecue courses at the Weber Grill Academy.
The Grill Academy the largest cookery school programme in the world, offering hands-on barbecue courses that teach people how to get the most out of their grill and become a barbecue hero.
It is comprised of two key initiatives:
Grill Academy Original (GAO) – barbecue courses that take place at one of our cookery school partners. Each recipe is prepared from scratch and participants sit down together to feast on the four-course meal they have created.
Weber BBQ Courses (WBC) – barbecue courses that take place at our retailers. A Weber trained chef will visit the retailer and conduct a course outside the store.